A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. There are just a few factors why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of the ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a look on an identical or similar mark as yours will realize that you already own the mark, that is therefore put on notice that its use of similar or similar mark to yours may result in trademark renewal period infringement. The third party is placed on notice to look for a new and different mark. With such notice, registering your mark prevents a conflict in the future.
Social media is an imperative resource for some businesses. Customers search for brand names on every tinnitus is created social media sites including Facebook, Twitter, and Pinterest. Each social media marketing venue has policies there to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, is not uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social media account. Know the venue’s policies for facts. However, I realize that when you’re complain the social media site of wrongdoing and claim that another is definitely your brand without permission, the social media administrator responds with a request of proof of ownership of the subject designer. A trademark registration gives compelling evidence brand usage.
Registering your mark shows a dedication to your logo and shows consumers that perseverance. The goodwill that could be developed through such commitment is invaluable to a working.
Cybersquatters register domain names that are exactly the same or much like other parties’ trademarks or known brands with the one purpose of promoting them (to the rightful owner) for a high fee. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register an internet site name that is identical or similar towards the trademark.
Trademark registration can continue for as long as you continue using the mark in commerce. Usually are some businesses that have registered trademarks that happen to be over 100 years old.
Trademark registration may end for all businesses. However, there are lots compelling advantages of protecting your brand just as you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.